Friday, December 09, 2011
occupy santa's lap
Turns out there's this website where you can virtually be in line, when in actuality, you're at Nordstrom purchasing the lacy, itchy party dress that you'll slap on little Sally in the restroom (tags tucked neatly inside the collar) and then, you'll get a text message, giving you 5 minutes to stride down the hall, sit Sally on Santa's lap, snap-snap, and then it's back to the restroom to take off the dress and return it.
Okay, that's a little Guerrilla. Seriously though, as much as I hated standing in that line with fussy kids (who would only be assuaged so long by the free See's Candy samples), it was part of the ritual. And the bonus was, it was the best people-watching of the year! What with all those reindeer sweaters and holly hair ornaments.
"If you can't bring the merchandise to them while they're standing there, do the next best thing..."
"Your ROI on this puppy will pay out within a week!"
Of course, I'm a big, fat naysayer (and getting fatter by the minute with all the free samples I've been plugging in my pie hole) so I'm sort of eager to actually see this in action. I anticipate that there will be some angry moms without texting capabilities who are shit-out-of-luck, 'cause there they stand whilst their richer, smarter contemporaries breeze past them and their screaming kids holding their glowing iPhones up like MVP frequent fliers.