A short and rather marginally informative piece appeared in publisher's weekly today about social networking and selling books. The article skimmed the relationship between sites like facebook with POD companies like lulu and Scribd.
The upshot? Book peddlers of the old school, beware! You want to create a buzz, you're going to have to embrace the new way of getting the word out. Whether by twitter, by writing on virtual "walls" or by befriending the entire state of Arkansas via a revved up Internet connection, reaching your audience involves more than just writing a damn good book.