For publishers and authors aching to get their work into the hands, in front of the eyes, and on top of the minds of readers, Electric Publisher, an app-building company niched in the literary world, is making quite a splash.
Apps have the potential for making the reading experience more dynamic, evolution-driven and, well, fun--not to mention how they can offer authors and publishers marketing tools never before imagined. I was pretty excited, actually, watching this video-interview on Galleycat with Andy Hunter, and for some very selfish reasons.
I just finished writing a young adult novel called THE EMPRESS CHRONICLES, and while it was coming together, I began to have these pretty fantastic notions of how, ultimately, the book could be constructed and experienced in electronic form. Given the right coding, the conceit of my book--intention as the driving force behind rewriting history--could be experienced firsthand by the reader in a digitally-based medium. For instance, the climax chapters present three divergent outcomes, all predicated on revision that works retroactively. The app I have in mind would allow the e-audience to experience, as the character does, the evaporating prose in the Empress's diary which comes to be replaced with the edited version. Links can bring the reader to companion web pages, designed for interaction. And don't even get me started on the possibilities with historical sidelines!
All self-serving glee aside--it's an exciting time to consider the possibilities of story, and the myriad forms it will take.